Synova Labs was founded on a simple belief: great software comes from small, senior teams who own what they build. We've been doing exactly that ever since.
Too many great ideas stall on weak execution. We exist to close that gap โ pairing ambitious teams with the kind of senior engineering talent that's normally locked up inside big tech.
From early-stage startups to global enterprises, we bring the same standard: thoughtful design, clean code, and a relentless focus on the result.
We measure success by the impact we create, not the hours we bill or features we ship.
Shared boards, honest timelines, and no surprises. You always know where things stand.
We sweat the details and own our work end to end โ long after launch day.
Working software beats perfect plans. We ship, learn, and iterate fast.
We invest in our people and the craft โ better engineers build better products.
We optimise for the long term: maintainable code, durable architecture, real partnerships.
The studio begins
Two engineers, one belief: senior teams ship better software. First clients within the month.
Going cloud-native
We doubled down on cloud and DevOps as teams raced to scale remotely.
The AI practice
Launched a dedicated AI & data team building LLM products and RAG platforms.
40+ strong, global
A distributed studio serving clients across 12+ countries โ still senior-led, still hands-on.
Vaibhav Vyas is the CEO and co-founder of Synova Labs, the Ahmedabad-based product engineering company building AI-powered B2B SaaS for the pharma, FMCG, building-materials, and manufacturing sectors. He brings 13+ years of leadership spanning HR transformation, strategic business partnering, and large-scale program management โ experience that now shapes how Synova builds software that real field teams and enterprises actually adopt.
Before founding Synova Labs, Vaibhav was Deputy General Manager and Head of the People Experience team at Astral Ltd, where he led a 14-member team and drove the end-to-end implementation of SAP S/4HANA HCM, the integration of an acquired pumps business, and a group-wide overhaul of HR data architecture and policy. Earlier, as Assistant Vice President at Citi (later Axis Bank), he was part of the program management team that executed the divestiture of Citi's India consumer business โ managing change, role mapping, and talent retention across two large organizations. His foundational years were at Cadila Pharmaceuticals, where he rose through HR business partnering roles across the Branded and International SBUs, supporting a multi-cultural workforce across 40+ countries and earning the distinction of being the company's youngest Assistant General Manager, with four promotions in nine years.
An MBA from Nirma University's Institute of Management and an Electronics & Communication engineer by training, Vaibhav combines technical fluency, commercial acumen, and a deep belief in building for the people who use the product. That combination is the foundation of Synova Labs' approach: practical, intelligence-driven SaaS that earns its place in the daily workflow.
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